Raincoast Trading is committed to fishing with integrity and preserving the well-being of our world marine ecosystems. We wholeheartedly support efforts to minimize overfishing, bycatch, habitat damage, and problems associated with farmed salmon.
Raincoast Trading’s Traceability
As part of our ongoing commitment to quality and sustainability, we have designed a system to track the fish from can back to boat. Production codes on the bottom of Raincoast cans give an expiry date and can be used to trace the origin of the fish. With this code, we can identify the vessel, captain, name, vessel flag, harvest method, area of capture, and trip dates.
This information is critical in substantiating a sustainability claim. We can (and do) give this information to ocean conservation groups as part of their auditing systems. This provides them the tools they need to declare Raincoast Trading a great sustainable seafood choice!
Issues our industry is addressing
Raincoast Trading only sources from fisheries with sustainable stocks and from fishers who adhere to responsible fishing methods (such as pole-and-line tuna fishing). We ensure that all of our fish can be tracked from boat to can and that this information can be made available to consumers.
Because of this, Raincoast Trading is the first Canadian packaged retail seafood company endorsed by the respected Ocean Wise™ conservation program as an environmentally-friendly seafood choice for retail grocers and consumers around the world.